College Lab
College Lab is an overseas education consultancy that specialises in student management and guides them to get admission in the college of their dreams.
In a segment where brands were only interested in showing off exam scores, we decided to shift the focus to the journey a student takes while applying to college. The brand had to shoulder the responsibility of not only helping students with admissions but also to do it the right way. The rebranding's main goal became to evoke a sense of trust in the parent's minds and establish them as the right choice for their children's futures.
Animation Credits: Aarti Bhalekar
In a segment where brands were only interested in showing off exam scores, we decided to shift the focus to the journey a student takes while applying to college. The brand had to shoulder the responsibility of not only helping students with admissions but also to do it the right way. The rebranding's main goal became to evoke a sense of trust in the parent's minds and establish them as the right choice for their children's futures.
Animation Credits: Aarti Bhalekar
PERSONALISED GUIDANCE FOR EACH STUDENT
Instead of focussing on exams and grades, College Lab decided to be the experienced guide in a student's journey to higher education. Using the metaphor of the Northstar, the brand's mission became to be the shortest distance to specific goals the students had set for themselves. The rest of the identity followed by showcasing various hurdles and how College Lab helps you navigate it simply.
Instead of focussing on exams and grades, College Lab decided to be the experienced guide in a student's journey to higher education. Using the metaphor of the Northstar, the brand's mission became to be the shortest distance to specific goals the students had set for themselves. The rest of the identity followed by showcasing various hurdles and how College Lab helps you navigate it simply.
DEFINE
Instead of stressing on the exam results or grades of the students, we decided to shift the focus on what College Lab does right- guiding the students to achieve their goals by honing in their individual skills. With the metaphor of a Northstar, College Lab became their shortest distance to this target. The visual identity focussed on the strengths of the students and how CL effectively nurtured each of them to help achieve their goals.
Instead of stressing on the exam results or grades of the students, we decided to shift the focus on what College Lab does right- guiding the students to achieve their goals by honing in their individual skills. With the metaphor of a Northstar, College Lab became their shortest distance to this target. The visual identity focussed on the strengths of the students and how CL effectively nurtured each of them to help achieve their goals.
DESIGN
Using visual metaphors like arrows (for direction), the Northstar (their final goal), stationery we created a vibrant identity that would not only engage the students but also assure the parents, the real decision makers in picking the consultancy. A fearless typeface accompanied by the Northstar became the brand logo, ditching the over-used symbols of books and graduation hats.
Using visual metaphors like arrows (for direction), the Northstar (their final goal), stationery we created a vibrant identity that would not only engage the students but also assure the parents, the real decision makers in picking the consultancy. A fearless typeface accompanied by the Northstar became the brand logo, ditching the over-used symbols of books and graduation hats.
MAKING THE UNKOWN SIMPLE
The brand had multiple digital and print touch points that had information to onboard a student. We helped break down this plethora of information into easy to understand infographics and illustrations to engage the young minds and to ensure that education material doesn’t necessarily need to be boring and bland to be taken seriously.
The brand had multiple digital and print touch points that had information to onboard a student. We helped break down this plethora of information into easy to understand infographics and illustrations to engage the young minds and to ensure that education material doesn’t necessarily need to be boring and bland to be taken seriously.
